About me
Serge Guérand is a French photographer and filmmaker renowned for his work in the fields of fashion, advertising and portraiture. His distinctive style highlights elegant and timeless images, often characterized by a masterful use of natural light and a careful attention to detail.
Biography and Career
Originally from Anjou, France, Serge Guérand developed a passion for photography at an early age. Throughout his career, he has collaborated with prestigious magazines such as Vogue Italia, AMICA, Harper’s Bazaar, L’Officiel, Marie Claire and Spiegel. He has also directed advertising campaigns for renowned brands including Cartier, Hermès, Kenzo, Tiffany, Giorgio Armani, Chanel, Mikimoto, Dolce & Gabbana, Calvin Klein, L’Oréal, Coca-Cola and Unicef.
The images have the capability of revealing more than just the captured moment, like film stills where the emotions of the before and the after can be felt in the present. They possess a je ne sais quoi, which is difficult to verbalize- it is embodied poetry ranging from elegance, beauty, grace, sensuality, as well as a unique touch of desire, drama, intellect and the spirit of freedom.
In the course of his travels around the world, he has been able to gain new insights and impressions for his photography, which nevertheless stays French in the best sense of the word. 
Recent Works and Projects
Serge Guérand’s photographs are known for their ability to capture emotional moments, often evoking a narrative beyond the frozen moment. His works exude a visual poetry that blends elegance, beauty, grace, and sensuality, while incorporating elements of desire, drama, intellect, and a spirit of freedom. 
Among his recent projects, Serge Guérand has shared on his Instagram account shots taken in Tokyo, Japan, highlighting themes of beauty in the rain, thus illustrating his ability to create unique and captivating atmospheres. 
Online Presence
To discover more of his work, you can visit his official website, where he presents a selection of his projects in various categories such as fashion, travel, magazines, and advertising campaigns.  In addition, his Instagram account offers a regular preview of his creations and current projects. 
In summary, Serge Guérand continues to enrich the world of photography with his artistic works and prestigious collaborations, while exploring new perspectives through his travels and recent projects.